SCALING UP FOR DAY OF ACTION
Five months later, the decision to repeal Roe leaked from the Supreme Court before it was officially announced. Planned Parenthood immediately jumped into action and organized over 100 rallies across the country on May 14, 2022.
We jumped into action again, this time not to cover five states in a month, but in just one day. On the national “Day of Action,” we assembled local crews in Los Angeles, Washington DC, Memphis, Austin and Ann Arbor to capture the activity at each rally.
We integrated Frame.io’s cutting edge core-to-cloud technology into each cinematographer’s camera so that all footage would automatically and immediately upload to our server as it was shot throughout the day. We scaled our post-production teams to ingest and edit the footage during the rallies, meeting our goal of immediately turning around over a dozen deliverables for Planned Parenthood to post on their social media channels less than 24 hours after the rallies.